As a consequence of these meetings, the Socialist Party drew up a report detailing their conclusions. This report was presented yesterday at the press conference by Celesti Alomar. The conclusions of this report state that the traditional tourism market has been severely hit by this tourism crisis. However, other holiday industries have not been affected. The main challenge is to strengthen the direct trading of the Balearic tourism market. We need to get closer to the clients and strengthen the direct relationships, especially by using television advertising campaigns, said Celesti Alomar. With the arrival of these all-inclusive packages in the Balearic Islands, the intermediary businesses (for example, the tour operators) are also losing out, said the Socialist Delegate. These tour operators are losing their power, as consumers more and more often contact the hotels direct, without needing to use an intermediary.
Therefore, Francina Armengol, is demanding that a focus group is created in the Tourism Commission. In addition, he is asking for more campaigns to be used which will control the quality of the services offered at those hotels with all-inclusive packages.
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