A NEW website designed to promote Palma as a destination for city breaks was unveiled yesterday.
The Balearic Government unveiled the website, www.turart.com, which contains information about the artistic attractions and museums of Palma, at a ceremony in the Parc Solleric.
The website will feature information about the city's cultural centres, art galleries and museums.
It will also include maps, itineraries, programmes and news related to the arts in Palma.
All the information will be available in four languages: Spanish, Catalan, English and German.
The Minister for the Economy, Finance and Innovation, Carles Manera, said the website would support the tourist sector's quest to diversity during a period of economic uncertainty and would allow Palma compete in the market for young tourists with high spending power.
The President of the Majorcan Chamber of Commerce, Joan Gual, commented on the change that had taken place in Palma. He said the city had previously been a place that tourists staying in the coastal resorts visited when it rained. He said it was now an attractive destination in its own right. Gual added that the new website was a tool with which we can keep in touch with new ways of travelling.
The most recent ways of arranging travel and holidays, he said, were based around the internet and the website would allow tourists to plan and buy services. Meanwhile, Manera said that this year's tourist season would be very similar to last year, despite the current economic uncertainty.
The Minister added that the Balearic economy was solid, especially in relation to the consolidated mass tourism drawn by sun, sea and sand.