THE Spanish Red Cross and the Association for the Fight Against Cancer (AECC) signed an agreement yesterday at Can Pere Antoni in Palma to launch an information campaign warning the public about the risks of skin cancer.
President of the Red Cross in the Balearics, Miquel Alenya, said that from now on throughout the summer season, the Playa de Palma, and beaches at Pollensa, Capdepera, Soller and Llucmajor which are all managed by the Red Cross will have information stands located close to the lifeguard station. From here, information will be provided about the dangers of sunbathing along with advice on how best to protect the skin.
AECC has already primed beach management and rescue personnel on the warnings and advice contained in the pamphlets so that they will be able to respond to any questions from the public.
To reinforce the message, there will be two public relations activities organised in both July and August where 20 Red Cross volunteers will be approaching beach users and talking to them about the need to be adequately protected from the sun's ultra violet rays. This, say the Red Cross, is the front line battle that needs to be waged in the war on skin cancer.
Although sunlight is essential to bodily health, said the AECC, over-exposure to its radiation over a long term period can have disastrous consequences. The Red Cross and AECC are therefore spreading their message through the lifeguard and beach management teams who are out in the sun for much of the day, and also to the public at large.
Skin sensibility varies from person to person, confirmed AECC and there are those who should not even go for a walk in the sun without putting on high protection factor sun cream. The collaboration between the Red Cross and AECC in their public awareness campaign will last until the end of September.
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