Palma's third annual Thursday Night Fever campaign was launched at the Casal Solleric in the Borne by Esperanza Crespi, City Councillor for Commerce, Employment and Youth. She was accompanied by Afedeco business association President Bartomeu Servera along with other key figures in the industry.
Palma City Council has organised a programme to promote traditional regional business and cultural activities. So from tomorrow until September, museums, galleries and other tourist attractions including Palma Cathedral, will be joining the shops and restaurants in staying open until midnight.
Servera said that it was important that both the resident and the tourist community were made aware that summer brought a change to the accessibility of retail trade and the city's cultural offer. He described the move as an important one in bringing new life and business to the city. He added that such a timetable of activity should really be the norm in a city like Palma but instead it needs to be announced as something of a novelty.
He said that individual traders needed to see themselves as part of a wider effort to boost the economy and improve the image of Palma.
Culture Councillor Fernando Gilet said that Thursday Night Fever very much represents the spirit in which recently appointed Mayor Mateu Isern is going to govern - in hand with the private sector. Gilet took the opportunity to announce a series of outdoor cultural activities that are going to take place at different locations in Palma.
These include performances by choirs and orchestra soloists.