The project to galvanise the industry on Majorca is reportedly soon to have its own working party to introduce and monitor further measures, such as the setting up of golf and excursionist clubs, each with its own brands and products.
Alvaro Middelmann, the Director for Air Berlin in Spain and Portugal, was one of several top company representatives meeting with President Bauzá, Tourism Minister Carlos Delgado and Council of Majorca leader Maria Salom in Palma yesterday.
Travel should be intimately linked with shopping, said Middelmann.
Sebastian Escarrer, the Vice-President of the Melia Hotels International Group said that Bauzá had shown himself to be in favour of the move and that during the meeting, the subject of the reluctance of small traders to open on Sundays and Public Holidays had been addressed.
Escarrer said that there was clearly a call for what he described as anchor points to which all organisations striving to promote tourist business on the island could adhere. It's a project involving the smaller traders on an equal footing with the larger ones, he claimed.
Escarrer said that the concept of 21st century tourism cannot exist in isolation from commerce.