Palma.The Travel Association estimates that 1.8 million British holiday makers are set to head overseas during the August Bank Holiday (23-26 August).
Spain remains the number one destination for British holiday makers, particularly the Balearic and Canary Islands, the Spanish city of Barcelona is also proving popular for a bank holiday city break. France, the Greek Islands and Turkey are also attracting holiday makers looking to round off the summer holidays abroad. Other top city break destinations include Amsterdam, Paris, Berlin, Dublin and New York.
But, with reports that the heatwave is set to return over the Bank Holiday, domestic tour operators are seeing demand in UK holiday hot spots including the South Coast and South West. The good weather is also boosting visitor numbers to the Channel Islands. For UK city breaks, London is a popular choice with events including the Notting Hill Carnival taking place over the weekend and lots of visitors will be heading to Edinburgh for the final week of the festival.
Some tour operators have reported that the promise of another heat wave has hit sales while others are reporting record sales in what is proving to be an unpredictable Summer Season for the UK market.
Earlier this month, Trivago reported that July's heatwave triggered a slump in interest in overseas stays in favour of staycations' at UK coastal resorts.
Hotel searches to Magalluf dropped by as much as a quarter while those to Woolacombe in North Devon soared by 41%, a study by hotel comparison website Trivago found.
Resorts in Majorca suffered the greatest percentage decrease in hotel searches since the heatwave out of the 50 most-searched-for overseas destinations among UK travellers last month.
Four out of the top ten destinations are located in Majorca, with searches in Magalluf down by 25%, Palmanova down by 20%, Alcudia down by 17% and Santa Ponsa down by 16%.
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