Madrid.Spain as a whole, said the EAE Business School strategic research centre yesterday, is one of the countries of the industrialised world where least money is spent on fast food. In fact the annual average spend per head of population, a spokesman claimed, is just 21.81 euros, representing just three such meals a year and only 0.69 percent of the world consumption level.
But there are some regions of the country where fast food is particularly popular and the Balearics is one of them, he said. In terms of volume, the combined consumption of fast food in Catalonia, Andalucia and Madrid go to make up half the entire national consumption but in terms of individual spend, in the Balearics people part with an average of 50.33 euros a year to buy fast food, more than double the same figure for Catalonia (24.47 euros) and Madrid (25.01 euros).
The Islands are followed at a distance by the Canary Islands where people invest an average of 30.86 a year on fast food.
The strategic research centre said that similarly, although it is the United States which is the largest consumer of fast food on the planet in terms of volume, it is the Japanese who have the highest average spend per head of population per year, 169.03 euros.
Consuming even less fast food than Spain, researchers revealed, are the Chinese (14.64 euros a year on average) and India (5.52 euros).
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