THE results of a special study into what information potential visitors to the Islands are looking for when they conduct holiday destination searches on the Internet, were revealed yesterday by the Balearic government.
The research was not limited to the pre-vacation period when tourists are surfing the Web to choose a get-away-from-it-all break, but also what visitors might be looking for on the Internet during the period they are actually in the Balearics, and what they might look at electronically after the event.
The study, carried out under the mandate of the regional government, aimed at facilitating key client serarches, ultimately providing them with the information they are after. Such fine tuning meant the introduction of various software programmes to enable the searcher to bring up the information he or she wants as quickly as possible. The project, which took two years to complete, was presented yesterday at the regional ministry for Economy, Tax and Innovation. Heading up proceedings and overseeing the project from start to finish was Pere Oliver, director general of the Investigation and Development department. Neverthless, the groundwork was carried out by an audiovisual agency Mallorca Fernsehen under the management of Hanna Christensen, on behalf of the Balearic Foundation for Innovative Technology (IBIT).The results of the study enabled an in-depth analysis of client trends in what influenced their decisions as to whether to return (or not) to the Balearics for their next holiday; what areas of the Islands people preferred; what time of the year they wanted to come; the duration of stay and type of accommodation; and activities in which they were interested. Some 38.9 percent of visitors to the Islands chose the Internet to do their research and booking.