LOWER THE PRICE
The minister revealed that the Balearic government managed to lower the asking price being demanded by Valldemossa Produciones S.L., the umbrella company for Costa Nord, after a series of long and complicated negotiations. The organisation, claimed Flaquer, had originally wanted to charge 4.8 million euros exclusive of interest rates. Douglas took the personal decision to renounce his controlling ownership of Costa Nord, although he accepted the commitment to take part in a promotional tourism drive each year up until 2007. This detail means Douglas making an additional appearance over and above the original terms and conditions of the original agreement, added the minister. The preliminary deal stipulates that after his taking part in the World Travel Market in London next year, Douglas is to spearhead promotion of the Balearics in Berlin, and in 2005 will appear at the Fitur travel market in Madrid. In 2006, he will again crusade on behalf of the Islands in Milan but as yet, his mission in 2007 is still to be firmed up. The Tourist minister confirmed that it is impossible to have exclusive use of Michael Douglas for the sums laid down under the agreement and said that the actor's decision to contribute to the promotion of Bermuda, where he has invested a sizeable sum of money, is nothing to do with any collaboration he has undertaken with the Balearic Government. The minister expressed satisfaction with what he described as an excellent agreement. He said it has enabled local government to complete a national heritage acquisition (Costa Nord) and reinforce the promotion of quality tourism in the Balearics through Douglas. He was confident that the backing that will be given by Michael Douglas to the Balearic stand at the World Travel Market in London will capture media attention. In a recent Bulletin interview Sir Richard Branson, who for many years owned the Hotel La Residencia in Deya, said that getting Michael Douglas to promote the Balearics was a major coup. He underlined the fact that the actor was deeply in love with the island. Securing
Douglas is a major coup for the
Balearics Branson was at a party last summer at Douglas' S'Estaca home attended also by Jaume Matas. It is reported that it was here that Douglas and Matas first discussed the proposal.
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