By Humphrey Carter

RISING UK air travel taxes, such as the Air Passenger Duty, and the weak Pound dominated the opening day of the World Travel Market in London yesterday with travel industry experts warning that the holiday market is not going to recover from the recession until 2013.

In view of the tough challenges Spain and the Balearics in particular face in maintaining its position as the UK's top holiday destination, the country's top resorts are part of an enormous promotional campaign which has been mounted at the fair this week to protect the Spanish travel industry from any further damage.

The results of a poll carried out by the World Travel Market yesterday showed that the weak pound is going to continue posing a “serious threat” to outbound UK tourism.

Apparently as many as 29 percent of Britons who had taken a summer holiday this year said that sterling's exchange rate is going to influence their choice of destination next year. 27 percent of the 1.030 people surveyed said that they are undecided about where they would take a trip at a time when the pound is weak against the euro.

WTM chairperson, Fiona Jeffrey, said in her opening speech yesterday: “The worsening exchange rate is a serious threat to the UK outbound travel industry. Many British holiday makers may find the in-resort costs - especially within the eurozone - far too high.”


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