The Foundation, said Capó, is well aware that retailers and businesses in the city are an important draw for tourists in the low season. To spend time walking through the city, shopping and enjoying other historic and cultural attractions in Palma is part of the tourist offer for the time of year, he confirmed.
The shopping guide, he said, gives key information to visitors to Palma, and although commerce in the city is promoted all year round, it takes on a special significance in the low season. The ShoppingMallorca guide was first introduced 13 years ago by the Chamber of Commerce.
The 80'000 copies which will be on general release in January are 10'000 more than those published the same month this year. However, the number of retailers and businesses subscribing to the new edition of the guide have halved.
A number of different factors have been taken into consideration when choosing the businesses that are included in the guide. Amongst others, these are the opening hours, taking into particular account whether they are open on Saturday afternoon, the attraction of the products to out of season tourists, and their geographical location.
Apart from the shops, the guide includes recommendations of bars and restaurants, museums, and sites which are of special local interest. The planning of the guide has borne in mind the route that tourists can take to visit the attractions.