Palma.—Former vice-president and current board member of the Majorcan Tourist Board, Esteve Bardolet, has dedicated much of his career to the tourist industry.

The economist and current president of the Balearic Association of Journalists and Tourism Writers, spent years researching the statistics for the Majorcan Tourist Board and has concluded that between 1910 and 2010, 111 million Britons came to the Balearics.

That is nearly the equivalent of every Briton coming to the region twice.
Obviously, Majorca has always been the most popular destination with the British attracting 73 million holiday makers from the UK and enjoying an 81 percent share of the total British market in the Balearics.

And while the Germans may outnumber the Britons in Majorca, the British continue to dominate the overall Balearic holiday market.
What is more, despite the Balearics being one of the most popular holiday destinations for mainland Spaniards, the British market is twice the size of the domestic one in the Balearics.

The British account for 31 percent of the total number of visitors to Majorca and 35 to the Balearics in general and last year, 1.9 million Britons came to Majorca and a total of three million visited the Balearics and, come the end of this year, those figures are expected to be substantially higher with a further sharp increase forecast for the coming year.

Last year the British continued to dominate the Minorca and Ibizan markets with 400'000 and 700'000 visitors respectively.
Out of every 100 British arrivals in the Balearics, 64 holiday in Majorca, 23 in Ibiza or Formentera and 13 head to Minorca and this trend appears set to continue. Full interview in Sunday's paper.


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