ON THE AIR SIDE
It's worth remembering that the large commercial zone which has been in operation up until now, where Aldeasa and the rest of the shops, bars and restaurants are located, is in front of the security controls on the land side. For this reason, and furthered by intentions to boost profit margins, AENA decided to focus on a campaign for winning further business.
It is hoped the venture will help set-off slow trade and falling demand at already-existing outlets.
Once the new development is up and running past the current security checkpoints, passengers will be free to shop extensively near the aircraft boarding gates. This arrangement in itself, is aimed at easing congestion on the present security arrangements as travellers will be able to go through the controls without having had to do any shopping beforehand. They will also be free to eat before boarding the planes. Such a system is already in place at Prat airport in Barcelona and Barajas airport in Madrid.
AENA had been guided in their decision by an independent consultant study which investigated the type of travellers which predominate at Palma airport and what facilities they are looking for. It seemed clear that the opportunity to shop for clothes and luxury goods, or to eat at leisure once past the security checkpoints were much in evidence.
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