By Humphrey Carter

PALMA
A new way to travel in style to Majorca from mainland Spain, the United Kingdom and Germany will be available soon under the new brand name of VICTOR – THE PRIVATE JETSHARE COMMUNITY.

Founded by Briton Clive Jackson, a serial entrepreneur and highly successful digital marketing expert with a stable of successful companies under his ownership, VICTOR will be the first community network and trading platform which is designed to make a seat on a private jet a realistic and affordable option for discerning home owners and visitors to the island on the pilot route to Palma from the UK and Germany.

Jackson first revealed his idea just under a year ago to the Bulletin and since then, it has gone from strength to strength and is about to now take off.

Yesterday, Jackson and Bill Jones, VICTOR's Sales and Marketing Director, explained that the primary reason for the pioneering initiative being set up is the lack of regular flights to the island from the UK.

Jackson, who has owned a property on the island for the past six years, became frustrated by the inconvenience involved in having to fly from congested airports on low cost airlines each time he visited the island. He has spent the past 12 months in research and development to bring to the market a completely new online proposition which uses smart technology to aggregate demand for private jet travel thereby substantially reducing the cost for all passengers. Jackson has been overwhelmed by the support for his idea received through his research portal (www.flyingmallorca.com).

The business model and new branding received strong approval at recent focus group sessions of pre – registered VICTOR members in both Palma and London.

Over the past month Jackson has been in discussions with the island's prestige hospitality and real estate brands.
Collaboration agreements are now in place with La Residencia, Read's Hotel, The Gran Hotel Son Net, Engel & Völkers Real Estate, Grupo Tristáns, Hotel Tres, Hotel Son Brull, Sloane Helicopters and more will follow.

Jackson commented; “the level of support we are receiving from both customers and partners for VICTOR is tremendous. We have decided to use the Balearics as the pilot destination and will follow shortly with routes throughout Europe and beyond.” “If you want an alternative to low cost airline and airport travel chaos then come and support me and register online,” he added.
To date, VICTOR has received several hundred registrations for membership from frequent travellers, many of whom fly between 6-8 times per year. A number of these have been invited to participate in a closed user launch of the live site from December. With the more affordable private jet seats going to be available from around 895 euros, the public launch will be in early 2011 when the route network will be expanded to include other major European destinations. Visit www.flyvictor.com.

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