The Secretary of State for Tourism, Isabel Borrego will be meeting the British Ambassador to Spain, Simon Manley, in Madrid this afternoon to discuss the campaign which is being launched as of immediate effect to clean up the image of Magalluf and crackdown on the lurid behaviour in the resort.

Yesterday, the Mayor of Calvia, Manuel Onieva, said that a full investigation is well under way in to the sex for booze games being played in many of the resort’s bars and that action is being taken.

However, on a much broader scale, it was confirmed yesterday that the Balearic government, central government, the Spanish tourist board Turespaña, the Balearic Ministry for Tourism, the Foreign and Commonwealth Office, ABTA, the Association of British Travel Agents and the business sector in Magalluf, are all going to collaborate in launching the promotional campaign across the United Kingdom aimed at cleaning up the image of Magalluf which has taken a severe pounding over the past few days in the United Kingdom.

Yesterday, an emergency meeting was held in Palma and the green light was given to the immediate campaign.

The Balearic Minister for Tourism, Jaime Martinez, said that a budget has to be cleared and then the exact wording of the campaign agreed on.

But, what is clear is that it is going to pack a strong message and make it clear that no more outrageous behaviour is going to be tolerated in Magalluf and that measures are going to be taken to ensure law and order is restored in the resort.

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