The British want to see the Spanish and Balearic authorities taking a hard line on Magalluf and do more than just launch a publicity campaign.
Palma.—As the Bulletin reported yesterday, the Spanish Government will be launching a promotional campaign in the United Kingdom to address the problem of Magalluf with the support of the Foreign and Commonwealth Office, the tour operators and ABTA, the Association of British Travel Agents.
However, it appears that ABTA wants to see more concrete action being taken.
Apparently, ABTA has told the Spanish authorities that it will cooperate in the publicity campaign but it also wants to see tough action being taken such as bars holding sex for booze games and permitting other degrading behaviour to be either slapped with a heavy fine or even closed down.
Yesterday, the Secretary of State for Tourism, Isabel Borrego, was in Palma and she said that the emphasis of the promotional campaign is going to be to increase people’s awareness with the aim of getting British tourists coming to Magalluf to behave better.
A similar campaign will also be launched locally aimed at the local bar owners in the resort to encourage them to be more responsible.