PALMA. MUSICA. Lily Allen recala en el Mallorca Rocks con su pop pegadizo

PALMA. MUSICA. Lily Allen recala en el Mallorca Rocks con su pop pegadizo MAS FOTOS EN EL DISCO DEL 24-06-2014

24-06-2014MIQUEL A. CA

Palma.—The day after chart topping rocker Jake Bugg wowed a packed audience at Mallorca Rocks, it was officially announced that the establishment is going to close this year.

The official statement read: Ibiza Rocks Group has announced that this will be the final year of Mallorca Rocks.

After five seasons operating the summer-long series of open-air gigs at the Mallorca Rocks Hotel, the market leading youth brand have made the decision to leave the resort of Magalluf at the end of the summer in order to focus on expansion plans both in Ibiza and globally.

Group expands

Andy McKay, Founder & CEO, Ibiza Rocks Group says: "As the Ibiza Rocks Group expands with exciting new hotel and event projects in Ibiza and beyond, our strategic agenda has changed and the time is right for us to move on at the end of the summer season. We are really proud of what we have brought to the Majorcan resort of Magalluf but we are pulling out of the resort in September. We will concentrate on building our Ibizan infrastructure and our global expansion plan and feel this is the right movement at the right moment for the Ibiza Rocks brand."

Mallorca Rocks Hotel, events and retail stores will, however, continue to operate as normal until the end of the season, after which all trading activity will cease.

The concept was totally innovative for Majorca and over the past five years, some of the United Kingdom’s top bands, singers, rappers and DJs have performed on the Mallorca Rocks stage.

Lily Allen

So popular has the hotel and its summer musical line up become that thousands of British holiday makers were especially coming to Magalluf to see their favourite bands play.

For example, this year’s season was opened by Haim and since then the likes of John Newman , Lily Allen, Example, Tinie Tempah, Skrillex and Jake Bugg have graced the stage with Ed Sheeran, Rudimental, Bastille, Madness, The Kooks, Fatboy Slim and the Kaiser Chiefs still to come along with a host of top DJ’s from all over the world.

One of the main reasons for the decision to close the Majorcan outlet down is that the hotel Mallorca Rocks has used for the past five years, has been sold to the Cursach group.

The Cursach group has bought a total of five hotels belonging to the Palladium Group in Magalluf and are planning on developing an upmarket, quality resort which, apart from being linked to BCM, recently voted one of the best night clubs in the world by clubbers, will be offering weekly live music by top acts as well as live DJ session and a chill out area, Gordon Phillips, the Director of BCM, told the Bulletin in an interview earlier this summer.

Many of the acts who have performed in Majorca have returned, some every summer, because they love the audiences here.

Ed Sheeran

Ed Sheeran, for example, recently said: "I played at the Mallorca and Ibiza Rocks opening parties two years ago and had a lot of fun. Looking forward to getting back out there in the sun and playing some of the new songs this summer!"

He is playing the birthday concert on 22 June.

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