Spain poised to launch new UK marketing campaign

Palma.—Recent reports have shown how the UK market has dominated the industry inSpain again this year, although it has not performed as well as expected here in the Balearics, and to ensure that trend continues and leads to an up turn in the Balearics next year,  the Spanish  tourist board has drawn up a new 10-point marketing plan for the UK as it seeks to mature the market.
Enrique Ruiz de Lera, north Europe area co-ordinator for the Spanish National Tourist Office (SNTO),  yesterday told delegates at an international tourism convention in Seville, that  he will focus on the new trips as the board pushes the ideals of relaxation, discovery, enjoyment, learning and meetings.
To this end it is hoping that trips based around relaxation, gastronomy, nature, activity, cities, art and culture, golf, tours and  special interest breaks  will entice a new market.
He said: “All these products are mainly niche (in the UK) but should be mainstream so we have the perfect opportunity for growth.