All signs point to an upturn in summer sales in the second half of January, following a tough start to the month.
Industry analyst GfK reported a 4% year-on-year rise in bookings in the week to 31 January, following a 2% increase the preceding week.
That followed a 1% year-on-year decline in the week to 17 January and 4% shortfall in the week to 10 January.
GfK reported summer 2015 package bookings up 4% last week, with all-inclusive sales 8% ahead and family bookings up 9%.
Bookings for holidays of between eight and 13 nights also showed sharp growth (up 8%), as did long-haul bookings (up 8%) and short-haul (up 6%).
The average selling price for summer 2015 remained £7 up year on year at the end of the month, with season-to-date sales up at least 2%.
The current winter season was 5% down overall. But year-on-year bookings in the week to 24 January were 4% up, with average prices down.
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