Eduardo Gamero, Sven Rudow and Doug Goodman at Hotel Tres in Palma yesterday.
Holiday home owners and would-be tourists who want to come to Majorca but can´t because of the lack of direct flights or having to catch a complicated and time consuming connecting flight, during the winter are not alone in their frustration over the lack of air routes.
Yesterday, the Bulletin sat down with Doug Goodman, the Managing Director of Doug Goodman PR, who has been involved with the global travel industry, in particular Majorca for the past 44 years, the President of the Majorcan Tourist Board, Eduardo Gamero and the Managing Director of Hotel Tres in Palma, Sven Rudow, to discuss, not only the shortage of winter flights, but the lack of effort which is invested by the authorities into promoting Majorca as a winter destination.
Goodman, remembers that when he was head of PRfor Thomson Holidays, the tour operator was operating direct winter flights from 26 airports across the United Kingdom and the winter programme was a success, bearing in mind back then, Palma was not open all year round and there were not half the attractions, restaurants, shops and sporting activities there are today.
Gamero remembers the ‘Winter in Majorca’ programme and would like to see that brought back to life.
“On my way here Ipassed a group of at least 20 Chinese tourists. Palma is very much open for business but what we need is consensus between the public and private sector, we need to develop a winter product and sell it.