The Balearic Minister for Tourism, Jaime Martinez, yesterday  signed a new promotional agreement with the ATB (Balearic Tourism Agency), ferry company Balearia and the Majorcan Hotel Federation  to cooperate in  a series of joint ‘cobranding’ promotional events  over the course of this year.
Martinez said that this is another demonstration of how the public and private sector are  working together to help promote and boost the region’s image. The promotions are going to specifically targetgastronomy, city breaks and cycling at trade fairs while a number of trips to Majorca  for foreign travel writers are being organised.