International tourists who came to the Balearics in the first six months of the year spent 3,750 million euros, a 4.8% increase, according to the national ministry of tourism’s Egatur survey of tourist spend.
The Balearics accounted, therefore, for 13.3% of tourist spending for the whole of Spain (the total was 28,287 million), which placed it fourth among the regions of the country. Catalonia was at the top with 22.6%.
Each foreign tourist in the Balearics spent an average of 853 euros, a rise of almost 4% compared with January to June 2014. The daily spend was 112 euros, which was up by 6.5%. In June alone, the volume of international tourist spend was 1,579 million, a rise of 2.9% over June last year. For this month, the Balearics was second among the various regions, accounting for 24.4% of all spend in Spain and only just behind Catalonia (24.5%).
The figure for the whole country - 28,287 million - was up by 7.4%. Of different markets, Asian countries and the US were those with the highest growth rates (around 26%), followed by Italy with 18.7%. American visitors have made themselves leaders in terms of average spend, with each tourist spending 2,419 euros. In absolute terms, however, the UK was the market leader. Its tourists spent a total of 5,727 million euros, an increase of almost 10%, followed by Germany with 4,416 million.
With regard to different types of accommodation, visitors in hotels spent 18,388 million euros, which represented a 5% rise, 65% of all tourist spend coming from those in hotels. Spending by those who stayed in non-hotel accommodation was, relatively speaking, higher: a total of 9,899 million was up by 12.2%.