Alfonso Rodriguez, Pilar Carbonell, Biel Barceló, Gabriel Escarrer, Miguel Ensenyat, Jaume Nadal and Jose Antonio Garcia Moles at the Meliá presentation.
London03/11/2015 00:00
The ME London hotel was the location on Monday night for the official presentation of changes that have occurred in Magalluf. Arranged by Melía Hotels International (ME is a Melía hotel and brand), the presentation highlighted the eradication of “alcohol tourism” and the resort’s regeneration. Made as part of Majorca’s promotion at the World Travel Market, the presentation was aimed at a British tourism market for which Magalluf has been its most popular resort since the 1970s.
2 comments
To be able to write a comment, you have to be registered and logged in
Prolonging the season - I have just left Magaluf after a 1 week stay. Almost everything was already closed when I arrived on 24Oct and many more were planning to close on 31Oct. When I return o 16Dec it will be a desert. Focusing on family tourism - I have seen no evidence of this in any form and I spend 3 to 4 months a year there. Fostering active and sports tourism - Magaluf? In the winter?? Give me one example!!! Modernising the restaurant and non-hotel complementary sector - I have seen some progress here. There have been several new brothels opened in the last couple of years as well as an expansion in the tattoo parlour and fast food takeaway businesses. There are fewer good quality restaurants (losing Los Caracoles and La Creparie) but you can't have everything... Positioning the Magalluf brand - marketting only goes so far; the future status of magaluf will be based upon the reality, not marketing.
Sounds wonderful doesn't it but when is something going to be done about the prostitute/muggers that are still around in large numbers. The hotels may be improved and the drink culture addressed to some extent but it would be nice if both locals and holidaymakers could walk around safely at night without fear of being accosted. Maybe put some of the tourist tax into the pot to finally deal with this long standing and unpleasant problem.