One of the associations representing smaller retailers, Afedeco, wishes to turn the streets of Palma into the first open-air shopping centre in the city. Some aspects of this initiative, aimed at taking on large retailers and projected to start in spring next year, would be a unity of shop image, a shared logo and a harmonisation of opening hours. This is a project that the association has been working on since the summer. It would apply to the main streets but above all to businesses on streets which cross these. Businesses on such streets are the ones which suffer most from the fact that the main streets have the most pedestrian traffic.
Retail
Open-air shopping centre planned for heart of Palma
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This is how the association likes to call it, Steve. It is a bit unclear though. Basically, what they're getting at is that it isn't an enclosed shopping centre or mall. So, different shops - firmly with their roofs on - all brought together with a unifying image.
Has this article just been lifted from a press release? I've read it twice and still have no idea what is an open air shopping centre! Does it just mean lots of shops in a street but the customers walk between the shops with no roof over them? Hardly a dynamic concept.