Daniel Vulic of Inselradio Mallorca.

08-06-2015

What was supposed to have been a six-month break in the sun for Dusseldorf-born economist Daniel Vulic some 22 years ago became a total change of direction after he fell in love with Majorca. The now director of Inselradio Mallorca describes it as "the most beautiful island in the world".

Two decades ago Daniel was left wondering how he could remain in the sun and make a living and took a job as a reporter with a new local German radio station called La Ola.

"It was very German and directed at holidaymakers. It had lots of German music and all that, but it was fun and we grew and evolved and eventually became Inselradio Mallorca. By that time I had worked my way up to becoming programme director.

"Three years ago we launched Mallorca Sunshine Radio in English which is aimed at the international non-German or Spanish-speaking community. That is growing very well and attracting a very loyal audience on the island and overseas. In fact that is the case with both radio stations.

"The German station, which now has three online channels plus an ‘anti-mosquito channel’ has 400,000 listeners. 100,000 are here in Majorca and the rest are in German-speaking countries in Europe. We know that the peak listening times are 9am-1pm and 3pm to 6pm, so lots of people are listening to us while they are at work. People are on average listening to us seven hours and 28 minutes every day.

"As we celebrate the twentieth anniversary of Inselradio on Saturday at the Pueblo Español, we are extremely proud of where we have got to and of what lies ahead.

"We have two major aims. The first is to act as a bridge between the local Majorcan/Spanish community and the German and English-speaking people. The second is to provide positive and helpful information about the Balearics, in particular Majorca, to our local and global audience."

"We also have a TV channel on the website showing images of the island’s beautiful beaches and attraction,s and we have some 50,000 daily Facebook friends. The website receives between eight and ten million page visits per month.

"With regards to Sunshine, it’s only been going three years and we want to take things step by step. Like I say, quality content and professionalism are key. Above all, the emphasis is on Majorca, local news, what’s on, the social scene, etc. And I think this is going to be key to the future for all media.

"With technology changing all the time, and so quickly, people no longer search for the frequency, they just enter the name. So whatever the platforms are going to be for the media as we all move forward, we need to have a strong brand and that brand has to be filled with quality journalism, experience and solid content. We all need to create and establish a corporate identity that people can relate to and what we’ve got here, rather like you at the Daily Bulletin, is a unique product that can build on being a local outlet of news and information which no one else can provide."

"So, why not come and join our party on Saturday. There’s something for everyone."

Inselradio Mallorca has its studio along Palma's Paseo Marítimo, where there are twenty staff. The party at Pueblo Español starts at 4pm on Saturday. There is a host of events for children and adults plus food and drink and live music, with Midge Ure headlining at 8pm.

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