Bookings data at beach holiday specialist On the Beach reveals that the Canary Islands are the most popular destination for sunseekers this winter, with Tenerife the most popular island followed by Lanzarote. The bookings to the Canary Islands are up 6%.
Alicante, on the ever-popular Costa Blanca region of Spain, is the third most popular destination. Then come Majorca and the Portuguese Algarve region.
Overall, Spain is set to reign once again this winter with the Balearic Islands also proving more popular than last year, with bookings up by 20%. This rise in popularity is mainly due to the number of British holidaymakers heading to Ibiza this year: bookings are up a whopping 47%.
Malta, the Mediterranean island which welcomes almost two million holidaymakers to its shores each year, is also showing a significant increase: up 21% on the same period last year.
For Greece, bookings are up 19%. Corfu is the most popular Greek Island, with other islands such as Zante, Rhodes and Santorini also attracting more holidaymakers than last year.
Research by On the Beach has also shows a growing appetite for long-haul holidays this winter, with destinations such as Goa (India) and Orlando (USA) proving more popular than last year.
Alistair Daly, chief marketing officer at On the Beach says: "Spain is as popular as ever this winter, and this year we are seeing a significant rise in the number of holidaymakers jetting off to more traditional summer sun destinations, such as the Balearics. Whilst Spain is by far the most popular destination this winter, hot spots such as Malta and the Greek Islands are rising in popularity and over the next few years we expect more traditional summer sun destinations to become popular during the winter season."
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