Catalina Cladera (right), the president of the Council of Majorca.

31-01-2020Teresa Ayuga

The Council of Majorca is coordinating a tourism promotion plan that can be in place and activated immediately, once the state of emergency passes.

Meetings are being held via videoconference of the Majorca Tourism Foundation's advisory council, which brings together representatives from the public and private sector. These meetings are to decide on measures that will restore tourism as quickly as possible.

Council president, Catalina Cladera, says that although it is not known when there will be a return to normality, "Majorca should be prepared to target overseas tourism markets straightaway". One of the means for doing this is the Council's tourism promotion strategic plan. Having been worked on for several months, this is on the point of being published. It will, however, need some "restructuring" in order that if offers "a reliable roadmap for the challenges we will have over the coming months".

One specific measure which is on the table is a campaign aimed at the main markets while the crisis persists. This will stress that Majorca remains a leading destination in terms of quality, service, sustainability and security.

In addition, the Council's foundation will be contributing 750,000 euros to a 1.5 million euro co-marketing campaign.


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Dave-T / Hace about 1 year

Are readers on here really this thick? Lots of up votes for 'get rid of tourist tax' Its irrelevant, especially the next two years. Do you honestly think if the tax is scraped then this summer will be ok? If you do, then I think you need to self isolate for 2 years.


Allen / Hace about 1 year

Laughable beyond belief if they think anyone is coming this year. Imagine people in the UK who are working from home or on unpaid leave until July, turning up to their office for the first day in July and asking there boss if they can have 2 weeks off in Mallorca in August :-) :-) :-)


Stephen / Hace about 1 year

What a joke this lot are considering a tourism promotion. They shot themselves in the foot by banning private villa and apartment rentals so putting of the very people that visit all year round some 3/4 times , hire cars, visit restaurants and local supermarkets such as EROSKI. The vested interests and collusion between the all inclusive hotel owners and the government has well and truly blown up in their greedy faces, and who will suffer the local population. The stupid self destruction of their own tourist business is staggering they have lost 2020 and 2021. Rethink the ban on private rentals instead of all inclusive greedy and vested interests.


Dave-T / Hace about 1 year

This has to be a joke ? All airline fleets are grounded until at least June. The virus wont be under control for at least 3 months. Virtually every tourist who would come here has either lost their job, had their income reduced or if they are fairly well off, lost 40% off the value of their ISAS, shares etc. House prices are going down. The pound is at € 1.07. Get the picture? Tourists wont come because a) they are scared and b) they will be skint. Add to that the fact that half the restaurants and bars will close down in certain resorts. Mallorca will be like it was in the 60/70's this summer. This situation is worse than 9/11 and the financial crises combined. The authorities should be concentrating on supporting the good people of Mallorca not flogging the dead donkey that is summer 2020.


Mr B / Hace about 1 year

Get rid of the Tourist Tax.