Magalluf-Palmanova, Mallorca. archive photo. | Ultima Hora

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Magalluf was thriving before the coronavirus crisis began according to a new report.

Exceltur says there were significant advances in hotel quality and profitability and that regeneration investments in Magalluf was having "great social effects” in the first quarter of this year.

New investment had increased by 33% and new and better jobs were on offer according to the report.