06-01-2021Ultima Hora

The Consell de Mallorca is planning to launch a highly ambitious tourism promotional campaign in Europe before the end of March via a star-studded video which will be broadcast on Netflix, Amazon Prime and other networks.

With the help of the Fundació Mallorca Turisme, famous actors and a prestigious Director the Consell de Mallorca plans to highlight the best that the Island has to offer to attract more visitors, according to Tourism Adviser, Andreu Serra.

"We are currently in the pre-production phase, contacting people and negotiating contracts so that we can start shooting the video," explains Serra who says he appreciates Consell President Catalina Cladera’s commitment to getting the economy back on track, create jobs revitalise Mallorca's Tourism Industry.

"With our experience and material from the 'Mallorca in the foreground' project that was presented in the last edition of Fitur-Madrid, we’ll produce a short video highlighting the safety and sustainability of Mallorca and how it’s evolved with products that compliment the sunshine and beautiful beaches that Mallorca traditionally offers,” said Serra. The video will show another side of Mallorca to the world and promote the Island as a safe destination amid the crisis caused by the pandemic.”


“It’s an ambitious project that we want to complete in late March and immediately launch it on Amazon, Netflix and other main channels, particularly in the UK, Germany and Scandinavian,” said Serra who’s planning to present the finished project at the Cannes Film Festival, Venice Film Festival and Bernilale Film Festival.

"These are festivals where we already have a presence through the Mallorca Film Commission, which will allows us to reach international markets and influence the message we want to promote."

The project will have to be completed quick smart to reach all the European emitting markets before April and the Consell de Mallorca is already reaching out to the main television channels in Europe to seal the deal.

The video doesn’t have a title yet and the budget for it hasn’t been disclosed either, but that’s likely to depend on the calibre of the Director and Actors that are hired.

“There is a lot of interest in the project and we want to reach the source markets as soon as possible,” says Serra. “Once the video is finished we will plan its promotion and sign all the necessary agreements, so that we can impact European countries before the summer season.”


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Lisa / Hace 11 months

I hate to state the obvious, but unless they get the vaccinate sorted, secure flights and rethink the testing policy, this is totally pointless.

And yes, Netflix’s and Amazon don’t carry ads.

This is ... odd.


JR / Hace 11 months

Might be a good idea to spend the money on fixing the sewers that spew raw sewage on the beaches. That might just bring back a few more tourists. Disgusting state of affairs.


Yogi / Hace 11 months

Spot on Roger, and having worked in the media business, I find it hilarious that they are talking about a quality piece, with top director and actors, but no budget and a ludicrously short time frame. The producers triangle ( cost, quality and time) states that to have two of the three the negative of the third applies. Thus, for high quality in a short time it will be expensive. It’d be better spent to promote Mallorca as a place to make films and TV.


Martin Page / Hace 11 months

Do you think that someone ought to point out to the Consell that there isn't any advertising on Netflix and Amazon Prime?


Roger / Hace 11 months

I am not at all surprised that they have not published the budget...but my professional guess is that is probably a self-indulgent waste of money. The Balearic Islands have never suffered from a lack of identity and reputation to date so why waste money on such initiatives when a much better use of resources would be to keep improving the tourism assets, then have something new, and better, to promote and sell!!!...but what do I know other than tourism development planning is my business - but I am a foreigner and the current government never wants foreigners to be useful parts of their planning or procurement.