According to Hans Lenz, president of the ABINI real estate association, the United Airlines service from New York-Newark to Palma has led to increased American interest in buying properties in Mallorca. He says that the island's real estate has always been attractive to Americans, but that it has now become more so.
Increased American interest in Mallorca property buying
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Morgan WilliamsThe movies and tv series filmed on the island certainly show it at its best. I remember talking to the old boy at the Miramar enjoying his trade boost when Rick Stein sampled his excellent food. The Night Manager lifted the image of Majorca to a different level. Hugh Laurie being the star Villain certainly stole that show. Beautiful surroundings, glamour, and a spectacular British baddie. And a walk on part from le carrier himself Hitchcock style .. Top entertainment. And of course you can play I’ve been there ,as the scenes shift.
That's great. However, I'm reluctant to attribute it to a flight. I'm more inclined to give credit to the Balearic investment in promoting Mallorca to North Americans (which interestingly began right around the end of 2016), the movies shot here, and American celebrities that increasingly seem to own properties here and post their experiences on social media, reinforcing the promotional messaging. Millions of americans are aware of that, and Mallorca has become increasingly "hip". Ten years ago, Americans had never heard of it. Now it's becoming a household name. In contrast, Hundreds of Americans are aware of the new york flight which started this year, and it has little to do with buying property.