This platform is operated by Palma-based Dingus, one of the world's leading tourism technologies companies, and its forecasts are backed up the Aviba association of travel agencies, whose president, Francesc Mulet, says that there are currently increases in reservations that were "unthinkable" a month ago.
Mulet points out that the second largest foreign market, the British, is at present somewhat behind the trend in the German, French and other European markets, but adds that last-minute sales over the next few weeks will change this.
The reservations, it's important to point out, have to be balanced against cancellations. But in this regard, the Dingus CEO, Jaume Monserrat, says that cancellations are expected to drop by 17% compared with last year.
2019 is taken as the reference, as foreign tourism was down in 2022 by comparison with the year before the pandemic. It is sometimes mistakenly referred to as having been the all-time record year, when that was in fact 2018. In 2018, Mallorca received 10.44 million foreign tourists; in 2019 there were 10.28 million. But if the Dingus and Aviba calculations are correct, then the 2018 figure looks set to be shattered.
And in overall tourism terms, Dingus don't take account of the Spanish market, which has grown since 2018.
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Finbar SaundersAccording to that article, Malaga is 3 times more popular >>>with Brits<<< which, despite all the spinning of the numbers (e.g., comparing the UK to one other fractional slice of tourism nationality) Britain accounts for less than 20% of tourism to Spain (18% according to another MDB tourism victory article, which failed to mention it was 23% in previous years), and significantly less to Mallorca. Malaga is clearly more popular with Brits and always has been. Have you been there? It's not exactly a charm award winner. Sea is colder (and the water is murkier) beaches aren't great, but there's loads of cheap hotels and bars and junky tourist shops. And that's apparently what's important ...to Brits. Still, there's no indication that Mallorca even gives it a thought, nor considers it a competition. In fact, it seems Brits are the only ones competing in this tournament, so naturally, they'll always be victorious.
So record tourism is forecast for Mallorca but just 2 articles down the MDB is moaning that Malaga is 3 times more popular 🤦