Ryanair is to launch an annual subscription service that gives members reserved seating, insurance and access to monthly seat sales for 79 euros per year, it said this morning.
The Irish airline, Europe's largest by passenger numbers, will initially limit membership of the "prime" service to 250,000, which would earn it 19.75 million euros per year if fully subscribed.
Rival low-cost airline Wizz last year launched a "MultiPass" subscription service that locks in the price of one flight per month for a set price, with checked-in bag and priority status options.
Spanish online travel booking firm eDreams also has a "prime" service, which offers discounts, ticket refunds and the ability to hold tickets at a given price.
Ryanair is the biggest airline in Spain with hundreds of flights across the majority of airports in Spain. It has a number of aircraft based at Palma airport.
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Peter BurgessAs a very frequent traveller I feel Ryanair gets criticised too harshly. Yes their service is almost non-existent and if/when things go wrong you are screwed for the occasion. BUT they are the only consistently low fare airline and on time performance not too bad in my experience. What you see is what you get. Whereas an airline like VUELING for example is FAR worse when it comes to price/quality. Or reliability for that matter. Will take Ryanair for direct flights every time.
As Which says "For £79 per year, you can (probably) reserve up to 12 seats for free, receive poor-quality travel insurance and get access to what Ryanair claims will be exclusive sales and ... Should I take out a Ryanair Prime subscription? "No".