Kensington, the estate agency whose 'Game of Homes' billboard has been criticised for trivialising the housing situation in Mallorca, has released a statement via the ABINI national and international real estate agencies association, saying that it will "proceed with its removal in the coming days".
"We deeply regret that the message may have been offensive or insensitive in the current context of the debate on access to housing." The company stresses that its intention had "in no way been to trivialise or belittle a complex reality that concerns us and on which we have been working for years with the utmost respect for this island and its residents".
The estate agency adds that it is committed to "balanced coexistence, sustainable development, and the responsible integration of those who wish to make Mallorca their home, both local and international residents."
"To all those who may have felt offended, we reiterate our commitment to a transparent, respectful real estate activity aligned with the values of Mallorcan society."
3 comments
To be able to write a comment, you have to be registered and logged in
Seriously how uber sensitive can people be?! Oh the name is arrogant now too? Get a life. Kensington operates not just in Mallorca and caters to supply and demand. It is NOT the agents who inflate the prices ultimately, even if (I agree) the listings are ridiculous often. But what a house trades for, yes, sorry, is supply and demand. And started by greedy “locals” selling their family properties. Boo-boo.
They have such disdain for local resident populations and always open their offices in lower income neighbourhoods seemingly as part of a kind of gentrification agenda. "in no way been to trivialise or belittle a complex reality that concerns us and on which we have been working for years with the utmost respect for this island and its residents" ... by massively inflating property prices in the name of corporate greed, what a show of "concern" and "utmost respect." A clue to their arrogance is in the name KENSINGTON "Finest International Properties".
Seriously, they dig a bigger hole. How many homes do Kensington advertise or sell that are affordable to the local population ?