The project involves the programme "iCommerce, innovation and closeness" in which 24 Balearic municipalities are participants.
It is one designed to enable the retail sector in particular to adapt to changing consumer demands while also promoting technological innovation and emphasising local trade.
"If I explain the creative process in the context of cooking, everyone understands it because everyone eats.”
IBClusters is a strategic, non-profit organisation which brings together innovation clusters on the islands, the Majorca Chamber of Commerce and the University of the Balearic Islands.
Palma’s Es Baluard Museum of Modern and Contemporary Art will be the location for the first ever international conference on tourism innovation.