A new drive for quality not quantity.
"As one of the most popular holiday regions in Europe, Mallorca is very important for holidaymakers and the tourism industry."
With a series of video portraits, TV journalist Sibylle Tiessen will be presenting Mallorcans and their personal projects every two weeks.
A TUI recruitment day in Palma.
TUI have taken the opportunity created by the Lloseta hydrogen plant.
TUI coaches at the port.
A TUI plane has been named Mallorca - after the tour operator's most popular destination in the Mediterranean.
The main tourism markets are recovering strongly.
TUI UK are leading the way among the main tourism supplier markets.
Lufthansa weekly flights to Mallorca will be above what they were in 2019.
The goal of all of us is to ensure that this schedule also positively affects Mallorca.
Ian Livesey, head of TUI in the Balearics, Spain, Portugal and Andorra.
"The management of the crisis by the government and hoteliers has been exemplary."
The Riu Festival Hotel in Playa de Palma.