Restaurant and shop owners attending the meeting at the town hall.

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Restaurant and shop owners in Son Servera have met with the mayor, Natalia Troy, and the councillor for trade, Francesc Riera, to consider ways of boosting business in the municipality, especially in the off-season. The town hall, therefore, is looking to involve businesses in Cala Bona and Cala Millor as well as in the town itself in working up ideas to promote commercial and gastronomic attractions.

Among ideas floated was one to develop a "brand" for Son Servera to reflect an "appealing" town with a lively commercial character. Another was the launch of a pre-Christmas promotional campaign, while specific events were also considered, such as a series of music concerts and a "floral week" in spring when the streets would be garlanded with flowers.