The new Jaguar range is proving extremely popular.


Sales of new cars in the Balearics have been helped in recent times by central government plans to help the motor trade, but while this has been valuable for boosting the sale of modest vehicles to a regular consumer, the assistance hasn't really been required for the top end of the market. In 2015, the sale of luxury cars shot up by almost 50%, the dealers' association Faconauto reporting that 3,143 such cars were sold in the Balearics. These represented some 10% of all new car sales.

The most spectacular increases were for Jeep and BMW. Growth in sales of both these marks was in excess of 100%, and in the case of Jeep the increase was 240%, with 288 having been sold last year. The average price for a Jeep is around 35,000 euros, although it is possible, depending on the model, to get one for not a great deal over 20,000 euros. Such price diversity occurs with all brands of cars, but dealers say that when a consumer opts for a quality brand, the price paid is usually at the higher end because of various extras.

After Jeep and BMW are included a host of marks - Aston Martin, Audi, Bentley, Ferrari, Infiniti, Jaguar, Lamborghini, Land Rover, Lexus, Maserati, Mercedes, Porsche, Spyker and Volvo. It isn't the case that the sale of some of these is high: quite the opposite. Two Ferraris were sold in 2015, while none were sold in 2014. No Lamborgini was bought in 2015, though there had been one sale in 2014.

Overall, car sales in the Balearics rose by over 25% last year, with 31,168 new cars having been bought.