Palma's Bellver Castle, part of the city's heritage and culture.

23-01-2005Joan Torres

Palma has been receiving a great deal of positive coverage from the UK printed media, and the city's tourism councillor, Joana Maria Adrover, is naturally delighted that it has been. She is highly satisfied by the impact that Palma's culture and gastronomy is having on overseas markets.

In recent months there have been reports in magazines and newspapers such as Conde Nast Traveller, Lancashire Living, Country Living, The Independent, Manchester Evening News and EasyJet Traveller. They have been highlighting the "wide cultural and gastronomic offer that the Majorcan capital has throughout the year". It is, therefore, "fantastic news" that prestigious foreign publications should be presenting Palma in such a positive way.

The reports are the result of efforts by the 365 Tourism Foundation to have Palma positioned as a twelve-month city destination with the British market. These efforts have included working with PR companies and not just in the UK: Germany and mainland Spain are two other priority markets.

Adrover concludes: "This international recognition encourages us to continue working so that tourists and the people of Palma themselves can enjoy an open and welcoming Palma."

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Win Winwood / Hace over 5 years

Until about 8 or 9 years Majorca WAS an all year round resort. We used to come every winter. Our hotel used to have many golf holidays, others had young at heart and one I know of in Palma Nova used to have ballroom dancing clubs go from all over the Uk. Suddenly the flights stopped, hotels shut down and Palma Nova and Magaluf are like ghost towns. The quicker we all year round flights from the midlands the better

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Andy Rawson / Hace over 5 years

365 Tourism Foundation just need winter flights to get people here now. Because there are not enough. But we won't talk about that until 1 November.

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