Over the past four days, a group of representatives from a number of British tour operators which specialise in city and short breaks have been on a “familiarisation” trip to Palma.
The visit was organised by the Palma 365 Foundation in association with the Spanish tourist board in London and the ATB, Balearic Tourism Agency. The visit was part of the Palma 365 Foundation’s drive to establish and promote Palma as an all-year city break destination.
The initiative is one of the measures agreed to be taken by participants of the “Spain a City Break destination” meeting which was held in Madrid back in June and a number of cities are taking similar steps to promote themselves as an all-year short break destination.
During the four day “fam” visit, the British city break specialists were given an in-depth tour of the capital, its hotels, markets, galleries, restaurants and key monuments, they also met many of the people who are key to developing and promoting Palma as a city break destination which will be able compete with some of Europe’s most popular exiting destinations.
Over the past few years, both the public and private sectors have been working hard at boosting the city’s image.
From bars, restaurants to the boom in boutique hotels and shops, Palma is slowly putting itself on the map.