Average daily spend by tourists has gone up significantly since this photo was taken in 2009.

02-07-2009Julián Aguirre

Figures from the Balearics Statistics Institute show that over the past few years the average daily spend by tourists has increased. Therefore, the rise in the number of tourists is not the only reason why there is a greater overall level of tourist spend.

The daily increase, which applies to foreign and national tourists, is due to different factors. One, quite simply, is that prices have gone up. Hotels in the Balearics have, for example, some of the highest prices. These have come about because of the level of demand and hotel modernisation and have been reflected in negotiations with tour operators. Over recent years a sizable proportion of the hotel stock has upgraded its category rating.

There has also been a reduction in the number of hotels with all-inclusive offers, meaning there is more spend in bars and restaurants. Economic recovery across Europe has also meant that visitors have more money to spend.

Last year, the total tourist spend in the Balearics reached a record high of over 14,500 million euros. Everything points to this being exceeded in 2017. Between January and April, there was an increase of almost 13% - a total of 1,777 million euros. The average daily spend was up by 10.6% to almost 124 euros. To place this in context, in 2009 the average daily spend was just under 99 euros.

This average has fluctuated, but it has been above 100 euros since 2009. In 2015, it was a little over 104 euros, having been up to 111 in 2013. Last year, it shot up to almost 128 euros.

More and more, there is a call for the Balearics to not just grow its tourism quantity. Such a view is shared by business and environmentalists. Carmen Planas, the president of the Balearic Confederation of Business Associations, has said on more than one occasion that more growth doesn't equate to better growth. Quality is the key, and the Majorca Hoteliers Federation agrees. Its president, Inmaculada Benito, has said that the Balearics cannot allow an increase in revenue only because of an increase in the number of visitors.

It has to be noted, however, that not all business benefit in the same way, especially some shops and bars/restaurants.


To be able to write a comment, you have to be registered and be logged in.

* Mandatory fields

Steve Riches / Hace over 4 years

So these would be the high-spending tourists that so many locals want to ban - despite the fact their income depends on them coming here?


MelB / Hace over 4 years

I would love to know the basis or bases for these figures. How you calculate average tourist spend I do not know, perhaps one of our tax funded officials follow a tourist around noting their daily expenditure!!!!!! Extrapolate by number of tourists passing through airport and you still have a figure that is nonsense.


Henry James / Hace over 4 years

Funny how many Pigs are taking to the skies these days.


Ged / Hace over 4 years

They just keep blowing that economic bubble up don't they. Property owners beware.


majorcaforum.com / Hace over 4 years

It all sounds great and I hope the Island continues to flourish but lets also hope bar and restaurant owners dont get greedy and push their prices up as they did once before which ended in a massive drop in tourists