"The aim is to encourage people to buy Balearic products, to contribute to the continuity of small producers who are facing closure because the State of Emergency has reduced their market access,” said Lidl.
The company is joining the Consell de Mallorca’s call to promote agri-food products from the archipelago.
Between March and May, the chain tripled the amount of milk it buys exclusively from farms in Majorca through the General Mallorcan Agrarian Association, or AGAMA, to 200,000.
Lidl has also increased the amount of fruit and vegetables it buys from local farmers to more than 15,000 kilos of produce a week, which includes eggplant, zucchini, onion, potato, cucumber, white pepper and Ramallet tomatoes.
The company has been buying produce from 16 local suppliers for years and now sells around 60 items from the Balearic Islands in its shops in Spain and elsewhere in Europe.
In the last 5 years, Lidl has bought around 81 million euros worth of produce from suppliers in the Balearic Islands.
In 2019 alone it bought 17 million euros worth of local produce and 17% of that was exported, making Balearic products available in shops in Germany, France and Italy.
Employment
Lidl contributes more than 64 million euros a year to Balearic GDP and has generated 1,177 jobs, according to a study by the Consultancy Group, PwC.
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Great...all credit to their foresight to realise the value of this...this is the sort of initiative that will create greater integration and cooperation between the Balearic economic sectors which has both short and longer term benefits...so please don't make it a short-term measure....I will continue to be a customer of theirs and those that adopt similar policies.