Dear Sirs,
The Minister for Tourism, Mr Nadal, has an enormously important role in protecting the tourist industry in 2009 in very difficult times. He also has a duty to report what is actually happening and what he is proactively doing without spin or selective feedback.
For starters, it would be useful for Mr Nadal to publish his Key Performance Indicators (KPI's) so the people he represents can see WHAT he is doing and HOW he is doing. There are tens of thousands of jobs involved directly and indirectly in the tourist industry and it is vital that Mr Nadal is successful.
The Minister could start with one of his most important KPI's hotel occupancy levels. The only figures I have seen have been in the high 90 percent area. This did not equate with what I saw last year so I decided to investigate. Many hotels are block booked in their entirety or in part by the big tour operators. So, if an operator has block booked 100 percent (or owns) the hotel, the rooms are pre-paid for so are considered occupied for reporting purposes irrespective of the fact it may only be 50 percent full in terms of guests. This makes the KPI figure being reported not just false, but dangerous as no action will be taken to correct the problem.
The message is clear, we need clear and accurate facts, not propaganda, in order that we can all work together in making 2009 an acceptably good year in turbulent times.
Mark Masters, Andratx
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