Gabriel Escarrer Jaume Chief Excecutive of Melia Hotels International. | archives
The tourism sector has always evolved. It has been at the mercy of social and economic changes and has always echoed, for its sheer survival, travellers’ latest trends. But the pace of this evolution undoubtedly accelerated because of the pandemic. This forced us to reset and to question everything as a principle of policy. Moreover, it made us prepare for and adapt to the post-Covid environment, one that would be much harder and more demanding.