Over the next five days, one million foreign tourists are scheduled to fly into the Balearics, that is the same number of excursions local travel agents are selling less of than compared to ten years ago.
So two questions spring to mind.
The first, what are the majority of holiday makers coming to Majorca for?
The second being have the tourism authorities seriously failed in selling what Majorca has to offer over the past decade?
We all know, well everyone apart from many of the past Ministers for Tourism, that Majorca's tourism is based on sea, sun and sangria. It always has been and it probably always will be.
Yet, there has been so much hot air spoken about diversifying the market, promoting Majorca's culture and traditions, wine routes, all kinds of reasons why tourists should go on excursions.
Well, it appears fewer and fewer are and it has not just happened over night because of the recession, it has been a gradual decline.
People who know and have travelled around Majorca would agree that this must be one of the easiest holiday destinations in the world to sell, or rather it should be.
The list of wonderful excursions is endless so why are they not selling?
Do visitors not know they exist or, for the large part, do holiday makers coming to Majorca simply not care if it is not a short stroll from the beach?