The German market represents 34% of all its tourism arrives in the summer months. | Jaume Morey
How important is American tourism to Mallorca? So important that its numbers merit being specified in monthly reports from the Balearic tourism ministry and the National Statistics Institute? No, as the US is part of the rest of the world, an ill-defined mass that comprises everywhere except the main European markets. Much of Europe, therefore, is the rest of the world.
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Yes, it's doubtful that the US will ever become the dominant tourist nationality. But it's a growing segment. And they spend money. But Germans only coming in summer? Ha! The place is currently full of Germans. And they're not residents. They're cyclists and snowbirds and couples and digital nomads and pensioners just getting away from the cold north for a few weeks... Go to any bars, restaurants or shops (outside of Magaluf or other resorts). Not only surprisingly busy, but you'll hear plenty of German conversation (and other European languages too). Fincas, Villas and rural hotels are booked with Germans. But those aren't the only places. Walk through Plaça d'Espanya or Plaça Mayor or the Born... You'll see right away that they're tourists, not locals. But this has been the quiet reality for quite a number of years now. It's cheap and easy to fly from almost any major European city in the winter. And prices for accommodation are a mere fraction of summer. So here they are. Again.