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NEWSDESK PALMA

THE Balearics is on show at the ITB Berlin travel trade fair which opened yesterday. ITB Berlin launched with a record 11'127 exhibitors presenting their products and services across the Exhibition Grounds, which comprises of 26 halls and covers 160'000 square metres. The Balearics is there in force to try and boost its flagging German market. “At a time of reduced marketing budgets the worldwide market leader ITB Berlin enjoys a clear competitive edge”, said Dr. Christian Göke, Chief Operating Officer of Messe Berlin. “We are proud to announce that the number of exhibitors has increased again. Moreover, with new sections and new exhibitors, ITB Berlin confirms its role as a trendsetter and opinion leader.”