By Humphrey Carter

BRITISH holiday-makers are the Balearics' most loyal visitors, according to a study carried out by the UIB Balearic University.
According to the survey carried out on behalf of the Balearic Ministry for the Economy, nearly 77 percent of the 3.4 million British holiday-makers who came to the region last year had visited the Balearics on a previous occasion.

The Director General for the Economy, Andreu Sanso, also announced yesterday that the study has revealed the returning British visitors are the biggest spenders in comparison to the Germans or Spanish regular holiday-makers.

According to the investigation, returning British visitors spend an average of 95.89 euros per day while first time visitors from Britain spend a daily average of 88.10 euros.

However, similar figures are not expected to be recorded this year because of the credit crunch and that is why the Ministry ordered the market survey to be carried out.

The Association of Bars and Restaurants has reported a 30 percent loss in trade over the past few months while apartment, hotel and agrotourism bookings for the first quarter of this year were down by 14.3, two and nine percent respectively. What is more, visitors are spending less time on the island with the average stay being just five days during the first quarter.


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