NEW ANTI DRINKING AND DRIVE CAMPAIGN TO BE LAUNCHED

ONE hundred driving schools and 200 service stations in the Balearics are participating in an educative campaign to make drivers, especially the youngest, aware of the dangers of drinking and driving. The campaign is an initiative from the Spanish Brewers with the collaboration of the Traffic Department, the RACC automobile club, the Spanish Roads Association (AEC) and the Technological Institute Foundation for Car Safety (FITSA), among others. In its sixth edition, this campaign consists of the distribution of 12'000 posters, 210'000 stickers, 175'000 key rings and 6'000 postcards in driving schools and service stations throughout Spain. On the islands, 1'000 posters and postcards, 5'000 keyrings and 5'000 stickers will be distributed. In addition to this a publicity campaign in the main newspapers throughout Spain has been planned which started on July 11 and will continue until the end of August. In both the information material and the publicity campaign messages such as “Don't take your car if you are thinking of drinking alcohol, better use public transport”, “If you need to drive, it is better to drink non alcoholic beer”, and “don't forget that the legal limit for driving in 0.3 grams of alcohol per litre of blood for the first two years of having a licence”, are emphasised. According to the latest study, “Alcohol, young people and driving”, for which around 5'000 people were questioned, 18.47 percent of young people questioned in night clubs during the weekends were thinking of driving that night. Of these 80 percent admitted to having drunk alcohol and 30 percent of those who were going to drive were above the permitted alcohol level.