Balearic summer holidays are already selling well in the UK this year, but a new report reveals that there is some new competition emerging.
Palma.—The annual ABTA, Association of British Travel Agents, Travel Trends Reports 2015 has revealed that there are a number of new destinations to watch along with changing holiday habits.
The report reveals that consumer confidence is slowly returning to the holiday market with more consumers planning to spend more on their holidays in 2015 than those looking to cut back (20% state they will spend more on holidays and only 15% say they are planning to spend less).
This growth is being led by more affluent holidaymakers with value for money and a desire to maximise holiday experiences dominating the rest of the market.
Affluent consumers are breaking away from the cautious optimism that has dominated the market for the last couple of years. Whilst this group remains relatively small, it looks set to drive some growth in the travel industry in 2015.
In 2014, people took an average of 3.0 holidays per person, however those in social class ‘A’ took 4.7 holidays per person.
This is a marked increase from 2013 when this group took 3.6 holidays per person and is likely to continue into 2015.
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