The supplement, with its theme of the "new Magalluf", contains interviews with the mayor of Calvia, Alfonso Rodríguez, and the director of BH Hotels, Katy Sayburn; a message "to our friends, the British tourists" from tourism minister, Biel Barceló; and a look at how Meliá have been crucial to the transformation of Magalluf by Meliá's CEO, Gabriel Escarrer Jaume.
In addition, there are features on the year in Majorca and its events as well as an independent perspective on Magalluf by Andrew Ede; an extensive consideration of Majorca's cuisine by Andrew Valente; Radio One Mallorca's Richie Prior giving his take on Magalluf's changing face; and a feature on the Bulletin's close association with Team Sky.
Some key quotes from all this: "Magalluf has changed for the better, which is fantastic news for everyone" (Alfonso Rodríguez); "2014 was a turning point, and we can now look forward to a bright future" (Gabriel Escarrer Jaume); "Brave investment from local hotel chains to rewrite the Magalluf experience" (Katy Sayburn); "We know that you have high demands and expectations. We know that we and you live in a twenty-first century of great sophistication, for which standards of quality need to be met and continually enhanced" (Biel Barceló, talking about the tourist tax).
The World Travel Market gets underway tomorrow and runs until Thursday. Tomorrow morning there is to be a press breakfast, and later there is a "leaders' lunch" and the World Tourism Awards. Among Balearic political representation at the WTM will be President Armengol, tourism minister Barceló and the mayor of Palma, José Hila.
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Smoke and Mirrors springs to mind Sean. It's surprising how many people say they have also seen no changes to the area on the many holiday reviews that are available to read online.
Funny it looked like the same old Magaluf in September when I was there.